Henry Viola-Heir

On Taxation

With the most recent Conservative Outrage being the upending and reduction of working and child tax credits, an often heard argument is that if the government were serious balancing the books and creating an equal society, that they would go after tax evaders, rather than the defenceless working poor. One of the most interesting facets

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Marketing, Branding and Sales – what are they, and how do they lead to money?

A few weeks ago, I was having a discussion with a colleague of mine about the difference between Marketing, Branding and Sales; or to be more precise, which of these I thought was the most important for a small business. I was arguing that all three are intrinsically different business functions, and that small businesses

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