From the Record

Marketing, Branding and Sales – what are they, and how do they lead to money?

A few weeks ago, I was having a discussion with a colleague of mine about the difference between Marketing, Branding and Sales; or to be more precise, which of these I thought was the most important for a small business. I was arguing that all three are intrinsically different business functions, and that small businesses

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Occasional notes on investing, process, behaviour and long-term capital stewardship.

Capital Ledger is written for readers who prefer considered judgement over market noise. The newsletter shares new essays, journal entries and periodic reviews as they are published.

No tips. No trading alerts. No noise.